Container Spotlight: Hoonigan Racing Division

What makes the Hoonigan Racing Division stand out among rally racing?

In this blog, we’ll look at the growing sport and why this racing team is set apart thanks to its leader and headquarters.

Rally History and Ken Block


Rally racing is a popular form of motorsports, dating back to 1911. The sport itself can also be traced back to an 1894 horseless carriage competition in Paris.

Champion rally racer Ken Block began his career in 2005, becoming the Rally America Championship Rookie of the Year.

Block is a 5 time X Games medalist, as well as a silver medalist at the 2013 Global X Games Barcelona Rallycross.

To achieve his goal and dream of driving in the World Rally Championship, Block formed the Monster World Rally Team in 2010.

After signing with Ford and gaining more championships, Block renamed the Monster World Rally Team to the Hoonigan Racing Division in 2012.

Hoonigan Racing Division HQ Utah

The New Home of Hoonigan Racing


With a new name, Block decided that the new Hoonigan Racing Division needed a new home as well.

Created in the Wasatch Mountains of Park City, Utah, Block wanted to avoid the inflexibility of constructing a traditional building.

Instead, Block decided to use recycled shipping containers to build the headquarters for the Hoonigan Racing Division.

Workshop at Hoonigan Racing Division

The facility is split into two spaces, with one side consisting of a creative office space, with separate marketing and administration departments.

The other side is a top-level workshop for serving the team’s race cars. The building itself boasts:

  • 12,000 square feet
  • 17 shipping containers
  • 2 stories
  • 10 refrigerators
  • Giant stuffed bear

Block stated –

“I wanted to build a fun and inspirational creative space that would not only reset the industry standard for a motorsports facility, but also have a place that rivaled the modern workspaces of top ad agencies.”

Block wanted to have an environmentally friendly office, but also the ability to add additional infrastructure if needed.

And because the headquarters is made out of shipping containers, the entire office can be moved to another location.

Hoonigan Racing Division 2nd floor

Creativity on Display


As you can see from the above images, Block wanted to have a facility that can inspire his employees and foster their creativity.

The office is a fun place when everyone needs a break – from a ping pong table to an entertainment area with a bar.

The workshop was designed with the feel and functionality of a World Rally Championship level facility, enabling the technicians to work on the team’s cars.

Block gives an all access tour in the video below:

Block and the Hoonigan Racing Division has sponsors with Ford, Monster Energy Drink, DC shoes, and others which are proudly displayed all around.

Shipping Container Architecture


The Hoonigan Racing Division Headquarters is just one of a growing number of buildings and structures that are using shipping containers.

This type of architecture is known as cargotecture.

Cargotecture is the term for using shipping containers as alternatives to traditional building materials.

Shipping containers have evolved from just being cargo containers used for transport. While they still travel the world as sea cans, they can do so much more.

Conex boxes have been used to build schools and hospitals in rural areas, as well as bars and even hotels.

Built to withstand the harsh conditions of sea travel, cargo containers are great for those looking to be more sustainable at a low cost.

And as seen with the Hoonigan Racing Division, there’s a creativity and uniqueness that can be had when building with containers.

In this article, we looked at the unique build of the Hoonigan Racing Division headquarters.

You can learn more about Ken Block and his team at their official website. You can also view many of the videos and cars that have made them famous.

If your business is interested in using shipping containers, give us a call at 800.686.9114 or fill out our contact form below.


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