Check out where to buy flowers and a spa treatment in Beverly Hills for Mother's Day.
BEVERLY HILLS, CA — What do Beverly Hills moms want from their kids this Mother's Day?
What many will likely get come May 8 are jewelry and Mother's Day brunch or dinner out. Those two categories are driving a record $31.7 billion in Mother's Day spending, a $3.6 billion increase over last year's record, according to a report last week from the National Retail Federation and Prosper Insight & Analytics.
Some 84 percent of U.S. adults said they plan to celebrate Mother's Day with a gift, spending $245 on average on their mothers and mother figures, the report said. Jewelry stores alone are expected to see $7 billion in spending, according to the report.
That's good news for jewelry and keepsake shops around Beverly Hills.
If you're planning to treat Mom to dinner out, reservations are going quickly at restaurants in Beverly Hills, including those OpenTable recently listed among the 100 Best Brunch Spots in America. Reservations are up 39 percent from pre-pandemic 2019, and up 13 percent from 2021, the online reservation service said last week.
And, according to the OpenTable survey, almost half (48 percent) of moms want to celebrate Mother's Day at a restaurant. The survey of 1,255 adults also showed that 45 percent plan to make up for lost time with their mother figures during the pandemic by "going big" this year.
There are plenty of brunch and dinner opportunities in the Beverly Hills area on Mother's Day, and even some fun events for the whole family. The Wallis Annenberg Center for the Performing Arts will host their first of many Sunday activities with a performance and dance activity. Many local hotels and restaurants will host special brunches, including the Four Seasons, The Peninsula Beverly Hills and the Waldorf Astoria.
A 2021 YouGov poll revealed the top five gifts moms want are flowers, a card with a heartfelt message, a gift certificate to the spa or for a massage, jewelry and chocolate. Most moms are satisfied with however their children honor them on Mother's Day, though, with 58 percent saying they've never been disappointed by their kids' shows of affection and appreciation.
Some reliable go-to places for gifts in Beverly Hills include:
We took our own informal survey of several Patch moms. While by no means scientific, it revealed some similar themes.
"We have always had the girls make homemade cards — even now that they are teenagers," one mom told us, adding the handwritten notes are "so much more meaningful than any Hallmark card could ever be."
Some new moms and those with small children don't want stuff as much as they do a break.
"New moms can't expect to get anything from the kids," one Patch mom told us. "I'd say a restaurant gift certificate for them. That's one less meal to cook."
Another said: "My toddler keeps me running around all the time and doesn't sleep, so any time I can have to take care of myself, anything to feel pampered even just for an hour — mani/pedi, hair blown out, restaurant gift card so I don't have to cook, or just an offer to watch him for one hour."
Related: Mother's Day 2022 Gift Guide
It never hurts to drop a hint.
"I want a plant — not flowers, because they don't last as long — but a plant that my husband knows I have a spot for and the right light for," one mom told us. Another said, "you can never go wrong with a bottle of wine."
And another Patch mom treats herself to a hike on Mother's Day. "The kids usually join in," she said, "even if they don't want to."
Said another: "Alone time! Night at a hotel. Dinner date or night out with friends. Meals pre-ordered and handled."
Precious ones, we have news for you: Each of you is going to give your mom 45 pieces of homemade artwork between now and when you leave the nest, according to a survey last year conducted by OnePoll for the art website Canvaspop. And while your moms may say they'll treasure your creative expressions as if Picasso himself were responsible — and, in fact, three-fourths of them display some of it on their walls — another fact is 41 percent agree you're "no Picasso."
So, change that up, kiddos.
More than two-thirds of moms last year said they want more family photos for their walls, but with a catch: Give mom a break from behind the shutter and take photos that include her. The average mom surveyed said she's featured in less than half of family photos.
This survey was in 2021, but unless you wore out the shutter on your camera taking photos, the advice holds.
With inflation at a 40-year high, money is tight for many Beverly Hills families. Experiences count a lot with moms, and they don't have to break the budget.
"I don't need stuff," a Patch mom with an adult child told us. She just wants to spend quality time with her daughter.
"A mom's view of Mother's Day changes as kids get older," another Patch mom said. "When they were little, homemade cards and a Mother's Day spa getaway from them was pure bliss. Now the perfect Mother's Day for me involves dressing up, going out to dinner, and listening to all of their laughter and stories."
But, she said, "I still love the homemade cards and have saved them all through the years!"
Here's another idea: Pick up a nice, cloth-covered journal and write down some of your favorite memories of Mom. Be sure to include some of the bits of advice she's dished out over the years. And don't forget to tell her she was right.
Or how about a scavenger hunt for some of Mom's favorite things? That idea comes from Woman's Day. Or how about a custom jigsaw puzzle of a cherished family photo featuring Mom front and center? (This assumes you've followed the advice above and gotten Mom out from behind the shutter.)
What is your idea of a perfect Mother's Day gift? Tell us in the comments.