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Southwest Mobile Storage - Best Mobile Storage & Office Containers In Peoria, AZ

Southwest Mobile Storage is a family-owned shipping container business founded in 1995. Our strength for more than 25 years comes from the specialized knowledge and passion of our people, along with serving over 24,000 commercial, construction and residential customers. Our facility and expertise in maintaining, manufacturing, and delivering corrugated steel containers is unrivaled in the industry.

While the rental side of our business is regional with branches throughout the Southwest, our container sales and modification operations are nationwide and becoming global. Peoria, AZ offers a wide selection of portable offices and mobile storage containers you can rent, buy or modify.

Our experts in container rental, sales and customization are committed to providing you the highest quality and best experience from service to delivery - our reputation depends on it.

Whether your need is for storage, office space, moving, multi-purpose or custom use, we've got your back. Here's how:

Storage Containers Peoria, AZ



We bring your storage container to you for convenient, easy access at your home, business or jobsite. Plus, you'll get more choice in storage space and better security, for a fraction of the cost of a pod or add on building, saving money and energy.


Not enough room to keep a storage container at your business, home or construction site? No problem - we can store it for you. Plus, you get 70% more space and better security, for a fraction of the cost of public storage units.


Need a permanent storage solution for your business, residence or construction? We sell new and used shipping containers in many sizes with a variety of add-ons. Or customize a container to your specific storage needs with our certified fabrication experts.


Take your time packing with our moving containers. We'll deliver to your business or home and pick it up whenever you're ready to move. So, you don't have to stress about moving or making multiple trips in one day, like if you rented a moving truck.


Our moving container solutions ensure the long-distance move of your home or business is highly efficient and affordable throughout the southwest. In fact, we usually cost 20%-40% less than full-service movers.


We understand move-in and move-out dates might be different. We can store your moving container at our highly secure facilities until you're ready to move to your new home or business location, and you can conveniently access it at any time.


Whether you need a workspace, conference room, or other office requirement, our ground-mounted mobile offices meet any and all of your business needs. Plus, it's faster and easier than building additions.


If you need your shipping container to serve multiple uses, such as office-storage combos, breakrooms and even utilities, we've got you covered. We'll modify a custom container to fit your business needs and bring your business to the next level


We'll create a custom container to fit your unique needs anywhere in the US. With our container modification expertise, we make any idea a reality. From pop-up stores to multi-story structures, our unrivaled facilities and fabrication experts do it all.

You'll get your own dedicated storage and container expert to serve as your one point of contact for easy, convenient service you can trust.
With our wide selection of intermodal containers for sale and rent, you'll find exactly what you need, from size, to type and condition.
We maintain our rental fleet to the highest standard - our integrity depends on it.
Our certified, experienced Conex container modification experts have more than 500 years combined experience modifying ISO containers.
All of our containers come with high security dual-locking system for no additional charge, so you can rest assured your stored items stay safe and that you don't have to pay extra for it.
At our unrivaled 90,000 sq ft indoor fabrication facility, ensuring your custom shipping container is made exactly to your specifications.
With our level of service, quality and expertise, you won't find a better value anywhere else.
Our portable offices include lighting and electrical outlets, internet hookups, HVAC and were crafted by our in-house steel container fabrication experts for top-quality construction.

Premium Quality - High Security

With Southwest Mobile Storage, you get much more than a POD or typical Conex box. You also get high security, unparalleled service and unmatched container modification expertise and facilities. No other company offers that much.

Shipping containers and storage containers come in a range of sizes. The most common external lengths are 20ft and 40ft with a width of 8ft. ISO Containers are typically 8ft 6in tall, but high cube containers are 9ft 6in tall. We also have steel containers in a variety of sizes from 10ft long to 45ft long to rent or buy, and we can modify shipping containers into any size you want.

 Rent Storage Containers Peoria, AZ

SMS Mobile Storage Containers have these high quality features:

1/8" thick steel plate bottom side rails
High strength steel supporting cross members
1 1/8" thick hardwood floor with galvanized self-tapping screws
16-gauge corrugated steel walls
16-gauge roof
270-degree swing cargo door(s)
High security dual-locking system*
Spot-grinded, primed & repainted with a beige high-grade water reducible alkyd direct-to-metal enamel*
* Comes standard on all rental units

SMS portable workspace containers have these structural features:

High security window bars, lever & deadbolt set with lock box
Studs & R-19 Insulation covered with wood paneling
1 1/8" marine board floor is covered with a durable single part gray epoxy coating
Dual pane low-E horizontal sliding windows with screens and miniblinds
18 Gauge steel polystyrene core 3-hour fire rated personnel door
All of our workspaces are manufactured in-house and arrive new or restored to factory specifications
Exterior load center operating on 100 Amp single phase 230 Volt power
Light switch, receptacles and 4' light fixtures; all wiring is Romex 12/2
CAT-6 voice and data lines with electrical junction box
HVAC units ranging from 1 ton to 2 ton on rentals; ability to customize up to 10 tons of cooling

Having flexible storage containers options is important, but security is crucial to protect your peace of mind and your possessions.

At Southwest Mobile Storage, we don't believe in leaving things to chance. We want you to rest easy knowing your inventory, documents, tools, equipment and other items are safe 24/7. That is why we equip SMS high-security slide bolt locking systems and lockboxes on our entire fleet of rental freight containers.


High-security slide-bolt locking system and extra-long lock box, giving you twice the security and peace of mind.
No holes to ensure your rental shipping container is wind and water-tight.
No rust for your safety.
14-gauge corrugated steel for strength and reinforcement.

Contact us to speak with a helpful, friendly representative to better understand our full range of capabilities. We are happy to answer any questions you have, go over pricing and set up a time and place to deliver your Conex box. Our quotes are 100% free and you are under no obligation to pay for your consultation.


When you own a business or manage one, it's crucial to have efficient, affordable ways to store inventory and supplies, whether it's to grow your business or adapt to changes in the market, like the many caused by the pandemic.

Renting storage containers to keep at your business eliminates the cost and hassles of sending your staff to offsite storage facilities. Steel containers with roll up doors make storing and retrieving items faster and easier. Auto repair shops and other businesses that need easy access throughout the workday to secure storage for tools, parts, equipment or supplies find renting shipping containers to be the best solution for their business storage needs. Southwest Mobile Storage has your back.

 Storage Containers For Rent Peoria, AZ

Renting portable offices gives your business more workspace, breakrooms, pop up stores, security booths and more, without the cost and red tape associated with constructing building additions. Plus, a steel storage container fits neatly into one parking space and provides much stronger security than Pods and way more convenience than self-storage units.

If you have a specific need, we can modify shipping containers to build whatever you need to grow your business. Whether it's a portable workspace to run your business, like a pop-up container bar, or a durable facility for scientific research, like a container laboratory, or even a container gym, our unrivaled fabrication facility and modification experts got you covered. Our full-time, in-house staff of certified welders, engineers, electricians, carpenters and painters have over 500 years combined experience modifying thousands of container projects for just about any business use you can imagine.


Offsite storage alternatives cause a mess of hassles and headaches. Expanding office space and storage capacity at your location saves time, money and hassle of making multiple trips offsite.
We offer more choice in security, size and features in steel Conex boxes or ISO shipping containers than a public storage unit or Pod for less cost and far greater service.
We offer flexible, month-to-month rental agreements and prorate by the day after your first 28-day billing cycle.
With us, you get a dedicated account manager you can rely on, so you can focus on running your business than waste time with a different person every time you call that doesn't know or care as much.
While other companies may have some staff for modifying containers, most outsource the work, so you don't know who is actually doing the modifications or how much they're marking up the price.
 Mobile Storage Containers Peoria, AZ
When you modify a shipping container for your business, you won't have to worry about expensive, lengthy and complicated construction.
We have modified thousands of containers nationwide and internationally for more than 25 years for NASA, US Navy, GCP Applied Technologies, Helix and Sundt to name a few. And rent containers to Amazon, Walmart and many of other nationally recognized brands.
Our extensive staff makes it possible to custom build multiple projects simultaneously and our 90,000 sq ft indoor fabrication facility prevents contaminants from interfering with fabrication, which delivers better quality and precision.


With an extensive in-house staff and 90,000 sq ft container modification facility, we're able to deliver consistently high quality and work on multiple projects simultaneously for a fast turnaround.

Other companies don't have the facility, staff or resources to modify shipping containers and will outsource the work to various shops who may not have the special experience or tools needed to modify the right way.

You can rest assured knowing your custom container is safe in our hands. Our certified weld and quality control inspectors ensure everything is structurally sound and built to your specifications through every step of the process.

Renting a moving container from us makes your move much less stressful because you won't have to rush to pack your whole house into a moving truck in one day. Instead, you can take your time packing over the course of a month.

Our ISO shipping containers are weatherproof and come with vault-like security, so you don't have to worry about theft or damage to your belongings.

You won't get that level of security from U-Haul or other moving truck companies.

Renting a storage container at your home keeps your belongings close and gives you convenient 24/7 access, so you're always able to retrieve the contents of your container when you need to.

We know move in and move out dates don't always line up. We can store your packed rental container at our secure facility until your new home is ready.

With our mobile storage containers for rent in Peoria, AZ, you can save up to 40% when compared to full-service long-distance movers, while gaining more flexibility in your schedule.


We know your needs may change suddenly. With our extensive inventory and variety of sizes of portable offices and shipping containers to rent, buy or modify in Peoria, AZ, we provide fast service and the best value possible so it's easy for you to get whatever you need when you need it.

Renting storage containers and portable offices from us gives you more flexibility when it comes to your schedule and options. If you don't have enough space at your current location or simply would prefer offsite storage, you can keep your rental storage and office containers at your location or ours - whichever is most convenient for you. You also get more options to choose from when it comes to size and features, like portable offices with divided rooms for private meetings or office/storage combos for storage and office space in one container. All while costing a fraction of the price of a pod or self-storage facility.

You can also buy new or used freight containers from us and choose from a variety of add-ons, including lights, electricity, doors and windows. Or fully customize a shipping container to save time, money and energy by skipping the expensive, lengthy process of constructing building additions. We can modify a Conex box into whatever you can imagine for any use you need, from construction tool cribs to office buildings, monitoring stations, mobile communication towers and much more. The possibilities are endless.


You'll never face hidden fees or surprises with us. We give you transparent billing up front at the best prices.

With us, you get a reliable, dedicated point of contact, who keeps you updated every step of the way. You can rest assured knowing you'll always get what you need, when you need it.

No other company has the breadth and depth of staff and experience that we do when it comes to modifying shipping containers. Our certified welders, engineers, electricians, plumbers, carpenters and painters have more than 500 years of combined experience in fabricating custom steel containers.

We prorate your rent by the day after the first 28-day billing cycle, so you don't have to pay for a full month when you only have your mobile containers and offices for a few days.

While other companies may be able to do small container modifications, most don't have an in-house fabrication staff or 90,000 sq ft fabrication facility like we do. As a result, they outsource the work on your custom container, so you don't know who's actually building it.

Rest assured knowing your modified shipping container will be built to the highest quality standards. Our certified weld and quality control inspectors check every step of the fabrication process to ensure everything is structurally sound and built to your specifications.


Whether you're in need of a storage container for your commercial business, a portable office for your construction site, or a moving container for your home, our process is simple and straightforward.

Choose Your Container

Choose the mobile storage solution that works best for your needs. In this step, you will let us know the number of containers you need, their sizes and what types of doors to equip.

Choose Your Options

Let us know if you would like to add any of our rental options, like a folding table or shelving.

Choose Your Security

Choose from padlocks, puck locks and other enhanced security options. All of our storage containers come standard with dual-locking, vault-like security.

Choose Your Delivery Timeframe

You can expect standard delivery within 3-5 days of your order. If you need expedited delivery, we will do everything in our power to accommodate your needs.

Pick-Up Planning

Do you need to keep your shipping container at our location? Prefer to have our team deliver your packed container to a location of your choice? Let us know, and we'll be by your side to work out the logistics.




Let our team know where we should deliver your mobile storage container for rent in Peoria, AZ. Be sure to let us know if there are any special conditions that might prevent our drivers from entering your chosen destination. Before you schedule your delivery, let us know which direction you would like the doors of your container to face.



Our drivers can deliver your storage container Monday-Friday, between the hours of 6AM and 2PM local time. Our two-hour delivery window is the most precise in the industry. If you desire another delivery time outside of our standard delivery options, we will do our best to accommodate your needs. As a courtesy, our driver will call you at least 30 minutes before they arrive at your drop-off destination.



Before we deliver your Conex box, prepare your delivery area by ensuring that there are no low overhangs, arches, wires, trees or any other obstacles that could interfere with your delivery. It's a good idea to mark the space where you would like your steel container placed.



When our driver arrives, they will back our truck into the space where you would like your shipping container placed. Once we arrive, we will ensure that your container is delivered safely and securely. If placed on asphalt or pavement, we will use wood dunnage pads to make sure your ground surface is protected and the container is level.


Check out our FAQ page or reach out to our helpful customer service team today @

Latest News in Peoria, AZ

P83 in Peoria is expanding. Here's a look at all the restaurants, plus 3 new ones moving in

Over the last decade, Peoria Eighty-Three, P83 for short, has gone from an ordinary street with some retail, restaurants and a movie theater to a noteworthy entertainment district.The name P83 was created in 2010, and giant blue and yellow signs started going up around 2013. Now, West Valley residents know the area surrounding the Peoria Sports Complex as P83.The district has recently ...

Over the last decade, Peoria Eighty-Three, P83 for short, has gone from an ordinary street with some retail, restaurants and a movie theater to a noteworthy entertainment district.

The name P83 was created in 2010, and giant blue and yellow signs started going up around 2013. Now, West Valley residents know the area surrounding the Peoria Sports Complex as P83.

The district has recently gained a number of hotels, restaurants and a dinner theater. And it is still expanding, with plans recently announced to add three new restaurants along 83rd Avenue.

Here's your guide to every restaurant at P83 in Peoria.

New restaurants opening soon at P83

In summer 2022, the city of Peoria announced a project to redevelop more than 2.5 acres of land near the P83 Entertainment District. The land was previously used as a parking lot for the Peoria Sports Complex.

The mixed-use development will be next to the Peoria Sports Complex on the south side of West Paradise Lane, east of 83rd and west of 79th avenues, and will include three recently announced restaurants.

Fox Restaurant Concepts announced in June that it would open two restaurants at the new P83 development: Blanco Taco Cocina + Cantina and North Italia.

It was announced last summer that Postino Winecafe would be opening its ninth Valley location at P83's newest mixed-use development.

No opening dates have yet been confirmed.

Blanco Taco Cocina + Cantina

Menu highlights at Blanco include Tucson chimichangas, slow-cooked barbecue pork tacos, carne asada fajitas and traditional cheese enchiladas. Pair them with a jalapeño pineapple or smashed strawberry and mandarin margarita or a round of Mexican beers.

Opening date: TBD


North Italia

North Italia offers Italian favorites such as prosciutto, spicy meatball or Margherita pizza, a Caprese sandwich and pastas like spaghetti and meatballs, butternut squash anolini and chicken parmesan. The restaurant offers more than two dozen wines as well as a handful of craft cocktails such as the New Italian Spritz made with Aperol, citrus smash and prosecco or the Black Fig Manhattan with fig-infused Piggyback rye, Averna, Grand Marnier and brandied figs.

Opening date: TBD



Postino serves bruschetta, charcuterie boards and paninis, with a number of gluten-free options. Each location also offers over a dozen wines by the glass or bottle and a rotating selection of beers.

Opening date: TBD


What restaurants are open at P83?

Over a dozen restaurants are currently open at P83 in Peoria, offering everything from Mexican food to Korean barbecue.

Abuelo's Mexican Restaurant

Abuelo’s large menu includes a fajita chimichanga, Durango burrito, enchilada platters and pork tenderloin abrigada. Happy hour is from 3 to 6 p.m. Monday through Friday with offers like Sangria on the rocks, margaritas, draft beers and snacks like guacamole and queso diablo for $5 each.

Details: 16092 N. Arrowhead Fountains Center Drive, Peoria. 623-878-8282,

Bubba's 33

Bubba’s one and only Arizona location serves bacon, bacon guacamole and “sunshine” burgers; pizzas like pepperoni, meaty meaty or The Dickie V made with Italian sausage, cherry peppers, fresh basil, grated parmesan and a garlic butter crust; plus, salmon, ribeye steaks and lasagna.

Details: 16100 N. Arrowhead Fountains Center Drive, Peoria. 623-412-9933,

Buca di Beppo

Buca di Beppo is a family-friendly Italian restaurant serving pizza, pasta and entrees like chicken parmigiana, prosciutto stuffed chicken and salmon sorrento. For dessert, there’s tiramisu, cannoli and cheesecake.

Details: 16091 N. Arrowhead Fountains Center Drive, Peoria. 623-412-9463,

The Cheesecake Factory

The classic giant-cheesecake restaurant is located in the P83 district directly across from the Peoria Sports Complex. Dine in or pick up one of their signature cheesecakes from the walk-up bakery counter.

Details: 16134 N. 83rd Ave., Peoria.

Famous Dave's Bar-B-Que

Famous Dave’s offers feast-sized meals like the All-American with a full slab of ribs, a whole country-roasted chicken, a choice of Texas beef brisket or Georgia chopped pork, creamy coleslaw, fries, Wilbur beans, sweet corn and corn bread muffins; or the Flying Pig with 2 pounds of rib, traditional wings, one pound Georgia chopped pork, fries, one pint of mac and cheese and four corn bread muffins.

Details: 16148 N. 83rd Ave., Peoria. 623-979-3706,


Firebirds Wood Fired Grill serves steak and seafood dishes, burgers and salads, plus craft cocktails like margaritas and sangria.

Details: 16067 N. Arrowhead Fountains Center Dr., Peoria. 623-773-0500,

Hash Kitchen

Hash Kitchen is known for its build-your-own Bloody Mary bar. Other menu items include breakfast hashes, tsunami pancakes, lox salmon, herb fried chicken waffles and "brunchiladas."

Details: 16222 N. 83rd Ave., Peoria. 623-352-4990,

Tomaso's has always been in the family:Why an 'emotional' goodbye is also a new beginning


Headquarters Grill, Bar and Sushi is unique to P83, serving baked pizzas, wings, sandwiches, burgers and handcrafted sushi until 1 a.m. every night.

The sports bar also features a full bar with 32 taps and more than 60 televisions showing all kinds of sports games.

Details: 16041 N. Arrowhead Fountains Center Drive, Peoria. 623-547-5577,

Manna BBQ

Manna BBQ offers two menus: shabu shabu and Korean barbecue. The all-you-can-eat barbecue menu offers over 30 options, including chadol, bulgolgi, samgyeopsal and prime steak. For shabu, first choose a soup base, then select a meat, add any other toppings and cook in your own pot.

Details: 16840 N. 83rd Ave., Peoria. 623-878-5007,

The Moon Saloon

The Moon Saloon is a sports bar near the Peoria Sports Complex, serving burgers and sliders, wings, pizza and bar snacks like fried pickles, potato skins and garlic knots.

Details: 16554 N. 83rd Ave., Peoria. 623-773-2424,

Osaka P83

Osaka is a Japanese steakhouse, teppanyaki and sushi restaurant. Menu highlights include teriyaki chicken, calamari, vegetable or shrimp teppanyaki; spicy tuna, spicy crab, yellowtail and sea urchin hand rolls; amaebi, saba, tobiko and uzura sushi rolls; and bento boxes with either teriyaki chicken, teriyaki steak or shrimp yakitori.

Details: 16049 N. Arrowhead Fountains Center Drive, Peoria. 623-773-9233,

P.F. Chang's

The Scottsdale-born restaurant that is now known as an international Asian restaurant chain is located on the corner of 83rd Avenue and Bell Road in Peoria.

Details: 16170 N. 83rd Ave., Peoria. 623-412-3335,

Pho For Days

Pho For Days serves Vietnamese cuisine such as pho, stir fry egg noodles, vermicelli dishes, curry, fried rice dishes, lemongrass chicken and Com Chien. To drink, the restaurant offers Thai tea and fountain sodas. There's a bright dining room and patio seating available.

Details: 15703 N. 83rd Ave., Peoria. 623-302-9125, @phofordays83 on Instagram.

Red Robin

Red Robin offers signature burgers with bottomless fries. The P83 location offers 50% off kids’ meals on Wednesdays. Happy hour is from 3 to 6 p.m. on weekdays and includes $3 off milkshakes and appetizers and drinks starting at $4.

Details: 16233 N. 83rd Ave., Peoria. 623-334-4600,

Revolu Modern Taqueria

Revolu offers Mexican fare such as enchiladas, birria ramen, taquitos, street corn nachos and pork al pastor, chicken tinga, quesabirria and lobster tacos, along with a full bar.

Details: 15703 N. 83rd Ave., Suite 110, Peoria. 623-878-0215,

Serra Gaucha Brazilian Steakhouse

Serra Gaucha offers a small but appetizing menu of meats such as sirloin, garlic beef, filet mignon, lamb steak, pork ribs, chicken legs and linguica, with sides of either cheese bread, caramelized bananas or garlic mashed potatoes and access to The Market Bar, a buffet that includes black beans, rice, Stroganov, fresh vegetables and cured meats and cheeses.

Details: 16160 N. 83rd Ave., Peoria. 623-878-8995,

The Social on 83rd

The Social on 83rd is a restaurant and bar with live local music. Menu highlights include bruschetta, burgers, tacos and paninis. Brunch is offered on Saturdays and Sundays, including brunch bruschetta and boards, breakfast burritos and French toast.

Details: 8350 W. Paradise Lane, Peoria. 623-486-4343,

Texas Roadhouse

The steakhouse chain serves hand-cut steaks, ribs and country dinners along with signature sweet teas, lemonades and a full bar.

Details: 16079 N. Arrowhead Fountains Center Drive, Peoria. 623-486-9093,

Tacos, craft beer and fried chicken:33 new bars and restaurants now open in metro Phoenix

Reach the reporter at Follow @EndiaFontanez on Twitter.

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Empire 101 industrial project breaks ground in Peoria

On behalf of KBC Advisors Arizona, Phoenix-based Stevens-Leinweber Construction (SLC) has started construction on Empire 101, a new Class A industrial project fronting the Loop 101 freeway, north of Cactus Road in Peoria, Arizona.LEARN MORE: Lo...

On behalf of KBC Advisors Arizona, Phoenix-based Stevens-Leinweber Construction (SLC) has started construction on Empire 101, a new Class A industrial project fronting the Loop 101 freeway, north of Cactus Road in Peoria, Arizona.

LEARN MORE: LogistiCenter at Copperwing — at 10 million SF — breaks ground in El Mirage

Located just 12 minutes from the new TSMC semiconductor Fab plant and with access to almost 2.5 million residents within a 30-minute drive, Empire 101 represents a significant infill site selection opportunity for industrial tenants seeking strategic space in the metro Phoenix market.

“We were thrilled to acquire this land site in April 2022 and are even more excited to officially begin construction on the project,” said KBC Advisors Partner and Arizona market lead Mike Freret. “In metro Phoenix’s tightening industrial sector, finding freeway-fronting infill locations like this is rare, but their development is critical to the local supply chain and growth in boom markets like the semiconductor industry. We will put this site to productive use and provide more jobs, closer to home.”

When complete, Empire 101 will total 152,134 square feet at 89th Avenue and Sweetwater Road. It will feature 32’ clear height, 21 dock doors, generous power, ESFR sprinklers and a fully secured, 185’ truck court, as well as a 65,000-square-foot secured yard. The site can park 144 automobiles, expandable to over 200 total spaces.

“KBC has listened to the needs of today’s modern industrial user and incorporated those requirements into the Empire 101 construction plan,” said Stevens-Leinweber Construction Vice President Erik Powell. “Being able to deliver this type of contemporary product on such a prime infill site is rare. We appreciate the opportunity to contribute.”

Stevens-Leinweber Construction serves as Empire 101’s general contractor. Deutsch Architecture is the architect. Mike Ciosek and Eric Bell of Kidder Mathews are the building’s exclusive leasing brokers.

“Empire 101 will be delivered with HVAC units, electrical panels and office in place, heading off the recent challenges of lead times for equipment and making this space turnkey for a quick move-in,” said Ciosek. “The site’s large yard storage is also extremely rare and hard to find at a freeway-fronting infill development parcel almost anywhere in the Valley. This will be a highly desirable project.”

Empire 101 is located 30 minutes northwest of downtown Phoenix and Sky Harbor International Airport, 15 minutes from Glendale Municipal Airport, and just 12 minutes from the new TSMC Fab plant.

Construction on Empire 101 is underway now, with completion expected in January 2024.

‘The VIG’ opens its sixth location in the Valley; take a look at the new Peoria location




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PEORIA, AZ — Genuine Concepts has opened its sixth location of ‘The VIG,’ and now the West Valley has a new upscale neighborhood tavern to enjoy!

Going beyond the famous dishes of this popular chain, here’s what you can expect about the new storefront.

In a previous interview with ABC15, Tucker Woodbury, founding partner at Genuine Concepts, shared that this new location is different from the other locations because it’s not a standalone storefront. The West Valley location is located within the Park West shopping center with other restaurants, shopping and entertainment.

Nonetheless, there are some elements of it that’ll remind frequent customers of the chain that they’re inside a VIG. One of those reasons is that AV3 Design Studio was the architecture firm used for the creation of this location.

“So, when we built a store like that - and you know we call it an upscale tavern - it's got that casualness and approachability of a tavern... We hope that when we build a ‘VIG,’ [anyone] feels comfortable going there,” said Woodbury.

According to Woodbury, each VIG location gives a nod to its surroundings: “Out there [in the West Valley] the [inspiration] was Luke Air Force Base and kind of the history, so there’s just subtle touches, like the bar’s wrapped with airplane metal… with the rivets like the ones you see you’ll see on old fighter [planes],” he said.


This beloved Italian restaurant is opening gelateria and sandwich shop in the West Valley

UPDATE: The restaurant is now open. Read about everything on the menu here.Fabio Ceschetti, the chef and owner of popular ...

UPDATE: The restaurant is now open. Read about everything on the menu here.

Fabio Ceschetti, the chef and owner of popular West Valley Italian restaurant Fabio on Fire, has announced plans to open Fabio On Fire Gelateria & Panini in Peoria.

In addition to sandwiches and house-made ice creams, Fabio on Fire Gelateria & Panini will also have a market selling imported products from Puglio and Piedmont, like prosciutto and cream of ricotta.

The new business is taking over the 1,500-square-foot space formerly occupied by Wow Wow Lemonade in the Four Corners shopping center at the corner of Happy Valley and Lake Pleasant roads. It will offer indoor and outdoor seating with a 55-person capacity.

Unlike his sit-down restaurant in Peoria, the new concept is more casual. He will not offer alcoholic beverages and the focus will be on the sandwiches and gelato.

"I'm gonna make something very unique for Arizona that nobody has," he said. "Hopefully, people will enjoy it."

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What's on the menu at Fabio On Fire Gelateria & Panini?

The menu features woodfired oven paninis layered with Italian meats and cheeses. And gelato.

Ceschetti makes the sandwich bread from pizza dough and stuffs them with "all the good things imported from Italy," he said.

Ceschetti uses high hydration dough, which results in tangier flavor, an open crumb and thinner, crispier crust that's the perfect vehicle for toppings like pistachio mortadella paired with stracchino, an Italian cow's milk cheese, burrata and pistachio spread for the La golosa sandwich.

Rocco is made with prosciutto crudo, bufala stracciatella, cherry tomatoes, baby arugula and garlic aioli may.

He will also bake a batch of his perfect bread every morning. But it's first come, first served.

Ceschetti wants everything to be as close to their Italian counterparts as possible, so even the gelato machine is imported from Italy. He plans to have rotating weekly gelato flavors like pistachio, amarena, stracciatella and berries. Currently, the most popular flavor at Fabio on Fire is lemon cake, which will be on the menu at the new place.

When will Fabio on Fire Gelateria & Panini open?

Ceschetti expects to open in late spring. And if this location does well, he plans to open more locations.

Details: 24775 N. Lake Pleasant Parkway, Suite 101, Peoria.

Hours: Tuesday to Sunday from 11 a.m. to 8 p.m.

Another fancy Italian restaurant:Popular Phoenix pizzeria owner is opening a new Italian restaurant downtown

Reach the reporter at Follow @banooshahr on Twitter.

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